Diab Divinycell Matrix and CCG Halls Head Perth

Inspiring entrance sculpture at Halls Head Central Shopping Centre

Shoppers visiting the newly redeveloped Halls Head Central Shopping Centre will be greeted by a 3.5 x 2.5 m core composite spiral ribbon. The ribbon represents the corporate logo of one of the co-owners of the shopping center, Vicinity Centres.

Vicinity Centres and ISPT
Halls Head is a costal destination adjacent to Mandurah on the southern fringe of metropolitan Perth, Western Australia. The $54 million redevelopment of Halls Head Central will house two leading supermarkets along with 58 specialty stores. Halls Head Central is co-owned by Vicinity Centres and ISPT. Vicinity Centres owns and manages more than 90 Australian shopping centers. ISPT is one of Australia’s largest unlisted property fund managers, with over $9.2 billion of funds under management through investments in office, retail, industrial and residential properties. Today, more than 50% of Australian workers have their retirement savings invested in property through ISPT. 

Mouldings Design, CCG and Diab core materials
The Spiral ribbon outside the center incorporates Diab core materials with structural engineering completed by CCG’s Australian office. It was manufactured by Mouldings Design from Henderson, Western Australia. For over 30 years Mouldings Design has been supplying engineered fiberglass products to the mining, construction, transport and marine industries. Mouldings Design has been undergoing a transition to closed molding and now specializes in this process.

Challenging design
The design of the logo as a helical ribbon, although simple in concept, proved difficult to manufacture in more traditional materials. The use of sandwich composites allowed the complex shape to be easily achieved by the team at Mouldings Design. CCG was able to provide Mouldings design with developed shapes for the core composite ribbon to speed the manufacture.

Lightweight construction
A pragmatic approach was taken in the construction of the logo sculpture, with a lightweight central aluminum frame used to support the sandwich panel ribbon. An added advantage of the core material was the resulting light weight of the logo. This minimized the impact on the shopping center structure, which a heavier construction may have caused. With the lightweight of the core composite ribbon the supporting frame was able to be minimized and neatly camouflaged by the ribbon, resulting in the appearance of the logo floating above the entrance.

Divinycell Matrix IPN foam
The ribbon itself consisted of a Divinycell Matrix IPN foam core with stitched E-glass skins using a vinylester resin. The ribbon weighed in at 72 kg and the total sculpture at 155 kg. The Vicinity Logo sculpture shows the way composites can be used to economically form complex and stunning shapes that may otherwise remain on the designer’s desk.

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